SEO Tips

SEO Tips

Seopressor Review

An Seopressor review from someone that uses WordPress, teaches entry level SEO & is an expert article writer at Ezine Articles. This plugin has both good & bad.

Seopressor - SEOpressor Plugin ReviewThe Bad

This plugin recommends that every post use the H1 tag. You should only have one H1 tag per page and most blog themes are coded with the blog title in the header as an H1 tag.

If you removed the blog title from the header but allowed the blog to display excerpts of multiple posts on the home page, as most do, you would still have a page with multiple H1 tags which hurts you in the rankings.

The plugin suggests you link to other posts on the keyword that exist in your blog. This can be dynamically handled by a related post plugin or the other posts from category plugin. By using a plugin instead of manually creating a link, you are less likely to have broken links when you change things on your blog.

This Seopressor review might make more sense if you review the video on the Seopressor sales page.

Seopressor - The Good

The plugin does a good job of prompting users to use the keyword in the title, first sentence, in the text body and the last sentence.

You can set the plugin to automatically bold, underline and italicize your keyword in the post in case you forget to do it manually.

The plugin reminds you to add a photo to each post and to optimize it with tags which is a good thing.

There are more aspects to this plugin that the plugin does but many of them weren’t shown to me as suggestions since I already optimize most of my posts as I write them.

My Conclusion

This plugin mirrors what I teach Gold members of SEO Tips For Beginners members but it will not teach you how to do keyword research or how to write marketing articles in a format readers will read. If you own one or more WordPress blogs or plan to at some point in the future, I recommend you spend $37 for the plugin and pay the $47 for the OTO you will be unlimited site license.

You need the right combination of SEO plugins for WordPress plus content writing and backlink building skills to really excel in your niche but the Seopressor plugin alone will help you improve your on page optimization. I hope you’ve found this Seopressor review informative and helpful.

Why WordPress Is My Preferred Platform

WordPress is very flexible and fairly SEO friendly right out of the box but it makes my search engine optimization efforts MUCH easier than static sites.

There are many reasons search engines and users love blogs but the biggest has to be the steady supply of content. Here are a few other reasons that they might like blogs and I love them:

  • Frequently updated content that’s usually interactive and original.
  • The sites are usually published with relatively clean code.
  • The blog script automatically generates an RSS Feed.
  • Each post has a unique title. (A free plugin makes this automatic.)
  • Each post can have Meta tags and Meta descriptions auto-generated if the right plugins are installed.
  • Each post has a search engine friendly URL if you’ve set your blog up correctly.
  • Each post can be submitted automatically to blog directories.
  • Each post can be automatically submitted to RSS Feed aggregators if you have the right plugin.
  •  A blog can be set up with either a static front page or a dynamic page like the traditional blog.
  • Each post can show the last X number of posts within that category just by adding a plugin to WordPress. (This cross linking within your site adds value to your visitors and search engines as well.)
  • A plugin can be installed that dynamically creates a sitemap for your visitors.
  • A plugin can be installed that dynamically creates an XML sitemap that is submitted to Google, MSN and Ask as soon as you publish your post. This plugin will also submit your sitemap to Yahoo if you set it up by entering your Yahoo API which can be acquired without charge.
  • There are multiple plugins that will collect stats on your visitors. (Some of these will really bloat your database and slow down your load times so you need to test and decide what you need.)
  • WordPress can be customized to enhance it in many different ways and a LOT of these enhancements will add to the social functionality, visitor stickiness or SEO.

The end result for me is an interactive website that’s search engine friendly, visitor friendly and it’s easy to add content to without having to think too much about SEO because it has been built in or added. A certain number of inbound links are auto-generated with each post by pinging blog directories and submission to RSS Feed aggregators.

Search Engine Share Shuffle

I recently read an article from CNet titled "Google snatches search share from rivals ". The only surprising fact was the drop in total searches.
 
Google has had a runaway lead in the search engine wars for quite awhile and this lead seems to grow each month.
 
What amazes me from an SEO viewpoint is how many webmasters are jumping on the ever changing Google bandwagon and completely ignoring the other search engines because their share of the market is dropping.

If most of your competitors are optimizing for Google, don't you think that opens the door for you to get ranked higher on Yahoo, Bing, AOL Search or Ask?

Let's put it this way and say you are in the weight loss niche where the estimated daily search volume is about 201,000 and a huge number of webmasters actively optimizing for that term. I don't know about you but I think that's a lot of competition.

Bing only has about 8.3 percent of the search volume of Google which, to me, means their search volume for the term weight loss might be around 16,700 per day and I'm guessing the number of webmasters actively adding content optimized for this search engine is decreasing.

Would you prefer to optimize for a search engine with a growing base of competitors or a shrinking base of competitors?

I prefer fishing in a shrinking pond with fewer fishermen. This means less frequently used search engines may be easier to dominate for your chosen niche.

In Google, you might need to dig down to find keyword phrases that are 3-6 words long in order to get your competitors down to an acceptable level.

I've searched a few of the other search engines and have found that it's easier to find acceptable competition levels with fewer words.

I'm also discovering that it is MUCH easier to get my backlink generation efforts acknowledged by Bing and Yahoo.

Do You Have a Search Engine Marketing Plan?

Effective search engine marketing requires a plan you act on just as you have a business plan to help your business.
 
The information I share with my members teaches the basics you need to incorporate into your on page search engine optimization efforts. These factors should be just one piece of your overall marketing plan. 

Once you get into the practice of adding unique quality content to your website on a regular basis, you will see the spiders from Google and Yahoo. Bing, in my experience, does not visit sites as often regardless of how often new content is added. 

Google and Yahoo seem to like the larger authority sites but Bing seems to position one page sales page sites with 300-400 words higher than informational authority sites. 

Example: Bing loves the pages on this site that are geared towards acquiring new members BUT the post with the video case study is disliked by this search engine according to their webmaster tools. When you register your sites with Bing, they will give each indexed page 1-5 bars which gives you an idea how well they like the page. 

One thing ALL of the major search engines have in common is that they like steadily increasing supply of links coming to your site. The quality needed for a link to be counted varies with each search engine. Google prefers a variety of anchor text for the links but that isn’t as important with some of the others. 

Your search engine marketing plan should detail:

  • Your schedule for when you will add fresh content to your website. – You MUST stick to this schedule or both the search engines and your visitors will lose interest.

  • You MUST plan how you intend to create or acquire links to your site and then consistently act on that plan. Some of the ways to create links are:

    • Blog comments

    • Forum posts with a signature

    • Press Releases

    • Article Submissions

    • Directory Submissions

    • Exchanging links with other webmasters

    • Videos posted on free video hosting sites like YouTube

    • Answering questions on Yahoo Answers

    • Submitting the RSS Feed for each piece of new content to RSS Feed Aggregators

    • Social bookmarking your website’s new content

    • Social bookmarking the articles you submit to article directories

It's impossible to do all of the above at the same time AND build your business. Start with one you are comfortable with or good at and get it going and become VERY good at it then add another and so on. At some point, your business will be making enough so you can outsource some of the most time consuming tasks.

Article writing is one of the tasks that can be outsourced once your cash flow allows it BUT YOU must proof read the articles you have written for you and modify them some so they carry your unique style and 'voice'. 

The main key to a successful search engine marketing plan is having basic SEO skills using them consistently and continuously in the plan you create. Inaction or inconsistent action will mean limited or inconsistent traffic from the search engines and the links you are spreading around the internet. 

If you don’t know the basics of search engine optimization, Grab your affordable lifetime membership now.

SEO Tips Case Study

The video in this article shows the results of using the SEO tips and techniques I teach even IF the page is a parking page until the site has been completed.

I created the page that was displayed for 2 reasons which were: 

  • Search engine spiders often crawl new domains as soon as they become aware of them and GoDaddy (My registrar of choice.) gets noticed and propagated in 24 hours or less in most cases.
  • I wanted my new domain to provide and visitor that happened onto my new domain to know exactly what the new site will be about so enough content was provided to make them happy. This same content was keyword rich and search engine optimized so the spiders could place the domain in the results where I wanted it placed.

Since this was a parking page (placeholder), NO promotion of any kind was done. 

Because my temporary page had REAL content, was optimized for ‘seo tips for beginners' it made it to the second page of the search engine results on Google. IF I had checked earlier, it was probably listed higher for awhile. Search engines will often index a quality page that has been optimized very high in the results then start moving them lower as new content comes in AND your page hasn't been promoted or the site added to.

 

[ad] Empty ad slot (#1)!

Now that the site is live, we are basically starting over in the eyes of the search engine BUT the domain has been placed in the proper category. 

As new content is added externally and the off site promotions kick in, you will see the listing for SEO Tips for Beginners climb back towards the top of the listings for my chosen keyword phrase.